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In this "Executive Seminar", Lucas Simons explores why so many production and trade systems have unsustainable behavior as their natural outcome. Lucas a leading figure in sustainable agriculture and commodities, argues that this is because of a series of feedback loops: wrong incentives in the market, failing correction mechanisms and vested interests that resist any change. The market transformation process as a change process recognizes different, evolving and maturing phases of development where there are logic and pattern in getting from one phase to the next. As markets move through these phases, the need for coordination, cooperation, and institutionalization around new best practice increases to eventually come to a level playing field. Lucas will apply his innovative market transformation models to real-life cases in food and agribusiness. For any specific questions related to this Executive Seminar, do reach out to us on the discussion forum.
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